Overview: 

Tanenholz and Marr reached out for an identity and website refresh as the company was undergoing a name change. The firm had just added a new partner and as a result, needed to change their visual identity and website to match their new name. They wanted the new brand to be clean, professional and modern.

The Visual Identity:

The Tanenholz and Marr wordmark embodies a refined balance of tradition and modernity through its carefully crafted serif typeface. Each name incorporates two elegant ligatures that introduce a subtle yet distinctive design gesture. These typographic details lend the mark a sense of sophistication and individuality, reflecting both contemporary design sensibilities and enduring credibility.

Website Design and Development

The firm’s website needed a website refresh that better reflected their professionalism, expertise, and the strength of their new brand identity. The existing site was dated, difficult to update, and visually inconsistent with the firm’s updated brand identity.

I led the redesign effort with a focus on creating a modern, cohesive online presence that communicated credibility and confidence. Partnering with a local photographer, we produced a new library of professional imagery to highlight the firm’s people-first approach and sophisticated services. I then developed a clean, contemporary layout that integrated these visuals with clear messaging and streamlined navigation.

The new site not only elevated the firm’s visual identity but also improved functionality and ensured a consistent brand experience across platforms. The result is a polished, responsive website that aligns seamlessly with the firm’s values and modern, technology-driven approach.

Project Deliverables:

• Brand Identity
• Logo Design
• Corporate Stationery Design
• Website Design & Development